Financial Management of advertising campaigns

Something new, financial managment of advertising campaigns. Charities will use advertising campaigns to attack new donors, and remind existing (if there brand is big enough).

Much of the advertising for Charities smaller than $50 million raised is done on a probono or heavily discounted rate.

These are often measured interms of dollars raised. But what if the financial measure is beyond dollars raised. With some forms of internet advertising, the value is in search engine organic rank improvement. This in-turn raises more money, but often not directed to or even associated with the campaign. disucss the financial implications.

See an example on a small kitchen renovation web site.